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christmas wax melts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good966.17avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad£23K£23K/yr · 91K searches
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.21–£11.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap