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christmas stamps
Skip itPrices mostly outside the sweet spot ($3.73–$9.71) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great174.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Market size
Bad£7K£7K/yr · 94K searches
Price range
Bad£3.73–£9.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand