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christmas craft supplies
Skip itPrices mostly outside the sweet spot ($1.95–$7.87) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great371.92avg incumbent reviews — the moat a new listing must climb
Growth
Great+60.6%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£4.40avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 101K searches
Price range
Bad£1.95–£7.87cheapest to priciest tracked listing — scored on the share inside $15–$100