65
chopping board
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 3.7M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£2.58–£41.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,939.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch