54
chongz
Worth a lookShows a thin review moat (34 avg reviews), but a small market ($49K/yr) keeps it on the watch list.
Review moat
Incredible34.31avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£21.34avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great£7.12–£57.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£49K£49K/yr · 156K searches