65
chip pan
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great£18.47avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Great£7.52–£37.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good638.05avg incumbent reviews — the moat a new listing must climb
Market size
Good£434K£434K/yr · 504K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.1%90-day search growth — must beat 0% to launch