50
chip basket
Worth a lookShows low returns (0.7%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great235.66avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.03avg listing price — sweet spot $15–$100
Price range
Bad£5.00–£17.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 82K searches