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chinois strainer

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Soft demand (-28.3% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 11Conversion 68Competition 36Returns 84Price range 82Avg price 93Brand share 46Review moat 88Quality gap 52

Avg price

Great£22.29

avg listing price — sweet spot $15–$100

Review moat

Great230.75

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great£5.48–£65.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£52K

£52K/yr · 38K searches

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch