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chinese lanterns
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Great191.1avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 176K searches
Price range
Bad£3.96–£18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Signals Quality Gap