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chinese decorations
Skip itSoft demand (-98.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible46.25avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 272K searches
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Price range
Bad£2.42–£15.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-98.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier