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china mugs
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Review moat
Great445.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.42avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£4.88–£37.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£226K£226K/yr · 836K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand