66
chest of drawers
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible£2.4M£2.4M/yr · 7.4M searches
Avg price
Great£54.35avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good998.68avg incumbent reviews — the moat a new listing must climb
Price range
Good£15.62–£152.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price