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chenille yarn
Skip itSoft demand (-35.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,635.03avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£36K£36K/yr · 372K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch