50
cheesecloth
Worth a lookShows searches that convert (18.6% search→purchase), but prices mostly outside the sweet spot ($2.34–$11.89) keeps it on the watch list.
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good899.28avg incumbent reviews — the moat a new listing must climb
Market size
Good£317K£317K/yr · 407K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£4.19avg listing price — sweet spot $15–$100
Price range
Bad£2.34–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100