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cheesecake tin
Skip itSoft demand (-45.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good563.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Price range
Okay£5.65–£18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£69K£69K/yr · 80K searches
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier