62
cheese wire
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Review moat
Good718.87avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.82avg listing price — sweet spot $15–$100
Price range
Good£2.05–£153.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£82K£82K/yr · 82K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand