47
cheese knife
Skip itSoft demand (-25.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good813.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.41–£25.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 272K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch