54
cheese grater
Worth a lookShows low returns (0.8%), but soft demand (-19.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Great£936K£936K/yr · 1.1M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,197.48avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.48avg listing price — sweet spot $15–$100
Price range
Okay£2.66–£19.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch