42
cheese grater with container and lid
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,721.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.02–£20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 91K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch