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charcoal sticks
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Good503.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.32–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 50K searches