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charcoal chimney starter
Worth a lookShows demand growing +535.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+535.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Price range
Good£8.17–£22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£277K£277K/yr · 203K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,937.53avg incumbent reviews — the moat a new listing must climb