48
cat mug
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good673.42avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.19–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.86avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 240K searches
Growth
Bad-25.0%90-day search growth — must beat 0% to launch