42
cashmere comb
Skip itSoft demand (-75.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad17,359.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad£63K£63K/yr · 91K searches
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Growth
Bad-75.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.99–£11.04cheapest to priciest tracked listing — scored on the share inside $15–$100