49
carving fork
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great367.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 83K searches
Price range
Bad£3.35–£17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier