45
carving board
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£27.30avg listing price — sweet spot $15–$100
Review moat
Good795.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good£8.98–£156.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£77K£77K/yr · 48K searches
Growth
Bad-51.6%90-day search growth — must beat 0% to launch