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cardstock
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good741.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.02–£19.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 132K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch