51
card table
Worth a lookShows low returns (0.7%), but soft demand (-34.6% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£36.08avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great397.72avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.66–£132.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£37K£37K/yr · 44K searches
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand