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card making supplies
Worth a lookShows low returns (0.5%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,035.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.91–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£121K£121K/yr · 334K searches
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand