51
card making kit
Worth a lookShows low returns (0.5%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,026.77avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.97–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 221K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand