41
carbon paper
Skip itPrices mostly outside the sweet spot ($2.75–$8.35) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,258.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 75K searches
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Price range
Bad£2.75–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier