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carafe
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£5.57–£52.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great471.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£85K£85K/yr · 238K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch