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capillary matting
Worth a lookShows low returns (0.1%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great153.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£13.23avg listing price — sweet spot $15–$100
Price range
Good£4.10–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 53K searches
Signals Low Review Barrier