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canvas
Worth a lookShows low returns (0.5%), but soft demand (-11.0% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£553K£553K/yr · 1.1M searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,777.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£3.99–£23.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch