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Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 17Conversion 33Competition 24Returns 100Price range 57Avg price 66Brand share 15Review moat 57Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good£13.87

avg listing price — sweet spot $15–$100

Review moat

Good1,210.84

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.59–£28.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£160K

£160K/yr · 433K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand