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candle wicks
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,730.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£181K£181K/yr · 797K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.17avg listing price — sweet spot $15–$100
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.72–£6.32cheapest to priciest tracked listing — scored on the share inside $15–$100