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candle wick trimmer
Skip itSoft demand (-57.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,411.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£6.05avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 54K searches
Growth
Bad-57.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.98–£10.86cheapest to priciest tracked listing — scored on the share inside $15–$100