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candle wax
Worth a lookShows low returns (0.5%), but soft demand (-48.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good£14.55avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good995.82avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.68–£36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£399K£399K/yr · 457K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-48.4%90-day search growth — must beat 0% to launch