55
candle warmer lamp
Worth a lookShows low returns (0.9%), but soft demand (-49.8% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.9M searches
Avg price
Great£15.05avg listing price — sweet spot $15–$100
Review moat
Good652.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good£9.25–£21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-49.8%90-day search growth — must beat 0% to launch