46
candle plate
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great287.74avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.46avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£16.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 126K searches
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand