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candle moulds
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Review moat
Great152.22avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.03–£40.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 339K searches
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Growth
Bad-51.2%90-day search growth — must beat 0% to launch