48
candle making supplies
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£18.42avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great£4.46–£54.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good635.24avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 150K searches
Growth
Bad-48.3%90-day search growth — must beat 0% to launch