50
candle making kit
Worth a lookShows low returns (0.7%), but soft demand (-52.8% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£24.02avg listing price — sweet spot $15–$100
Price range
Good£4.90–£43.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£367K£367K/yr · 757K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.8%90-day search growth — must beat 0% to launch