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candle jars
Skip itSoft demand (-54.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great199.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great£15.50avg listing price — sweet spot $15–$100
Price range
Good£4.46–£31.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£77K£77K/yr · 262K searches
Growth
Bad-54.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand