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candle holders
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great312.67avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.17–£62.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£433K£433K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.5%90-day search growth — must beat 0% to launch