65
camping stool
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+89.7%90-day search growth — must beat 0% to launch
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good801.93avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.86–£29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£98K£98K/yr · 282K searches
Signals No Dominant Brand