66
camping kettle
Worth a lookShows demand growing +72.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+72.3%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Price range
Good£6.79–£28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£317K£317K/yr · 420K searches
Review moat
Good1,418.03avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand