27
calico fabric
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good891.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£4.09–£17.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 82K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier