64
calci worms
Worth a lookShows searches that convert (21.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Great+78.5%90-day search growth — must beat 0% to launch
Avg price
Great£15.68avg listing price — sweet spot $15–$100
Price range
Great£4.03–£48.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good612.64avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£210K£210K/yr · 63K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality