54
cake turntable
Worth a lookShows low returns (1.2%), but soft demand (-19.6% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£16.53avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£6.56–£37.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£301K£301K/yr · 238K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,195.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch