45
cake tin
Skip itSoft demand (-33.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£522K£522K/yr · 1.2M searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,064avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.94–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch